In addition to formal educational programs, the research unit is frequently engaged in providing input and inspiration to the business community, including non-profit organizations and the media, on themes of strategic communication. All such activities, occasionally organized through Brandbase, are prioritized according to their potential implications for relevant research programs as well as according to their potential impact on the organizations involved or the future of society as a whole. The strategic communication unit also publishes books, DVDs and articles for the business community.
Business Community
