Kosmo Karantonis joined the Department of Business and Sustainability as a doctorate candidate in January of 2022. Before his doctoral studies at SDU, Kosmo obtained a B.A. in Anthropology from Columbia University and a M.S. in Information Design from Northwestern University.
Additionally, Kosmo works within the customer insights practice at Ernst & Young (EY) in Australia.
At the SDU, his research focuses on customer-based brand equity, and the efficacy of brand preference, image, and positioning measurement methodologies. His supervisor is Oliver Schnittka, Professor of Marketing and Branding.
Lectures
Target group analysis, Westfälische Hochschule, Germany
Brand equity measurement techniques, Brand University of Applied Sciences, Germany
Research Areas
Dissertation topic: Conceptualizing and validating new tools for customer-based brand equity measurement.
- Customer-based brand equity
- Brand measurement
Contact
Kosmo Karantonis, koska@sam.sdu.dk