‘MMA gives you a solid methodological and theoretical background that allows you to many other Master’s degree programmes in business and social sciences.’
Camilla Bratsbjerg
Education: Bachelor i Market and Management Anthropology in 2015
Position: Programme Officer at International Media Support
The education programme
I chose Market and Management Anthropology because I wanted to include the anthropological and international aspect. The programme is also business-oriented, and it was clear to me that the MMA opens the door to many career opportunities.
During my fifth semester, I went on an exchange trip to Sri Lanka. Here I had the opportunity to do six months of fieldwork while affiliated with the University of Colombo. It was great to be a part of the environment at the university and at the same time be allowed to do fieldwork that I was interested in.
Career
Today, I am employed by an NGO in Copenhagen called International Media Support (IMS), which works to strengthen freedom of expression and freedom of the press and media in developing countries or conflict-ridden areas. My current work primarily includes projects regarding misinformation and hate speech in Myanmar. I was supposed to have been posted in Myanmar if not for the corona restrictions.
I have earned a Master’s degree in Global Development and wrote my thesis in collaboration with the UNFPA, a UN organisation dealing with reproductive health and gender equality. Market and Management Anthropology gives you a solid methodological and theoretical background that allows you to study many other Master’s degree programmes in business and social sciences.
‘I definitely put what I learned in MMA into practice in my work, every single day.’
Rie Phillips
Education: Bachelor i Market and Management Anthropology in 2015
Position: Head of Project Management Operations hos Bilendi
The education programme
One of the reasons why I chose Market and Management Anthropology was that I liked the combination of the anthropological and the market-oriented approach. I found the academic level of the programme to be high, and it was clear that everyone was passionate about the subject, so we had many fruitful discussions in our classes.
Another reason for my choice of study was the stay abroad. I was in Kampala, Uganda, studying the impact of Westernisation on gender roles among Ugandan youth. It was really exciting because it wasn’t a classic stay abroad in the sense that you also get to do fieldwork
Career
Today, I am employed at Bilendi, where we do market research, especially quantitative research online. I started as a project manager and today I am Head of Project Management Operations, where I manage a team of 10 people.
Working with market research means there is a major link to what I learned in MMA. Bilendi is also an international company, so I draw on my anthropological knowledge of cultural differences from my studies when working together with offices or customers abroad. I definitely put what I learned in MMA into practice in my work, every single day.
‘Market and Management Anthropology is an exciting study where you learn to challenge the status quo and think outside the box.’
Max Klinkby-Silver
Education: Bachelor of Market and Management Anthropology in 2018
Position: Co-owner of the production company ELS Production
The education programme
I chose to study Market and Management Anthropology, which is a slightly different programme with an emphasis on people and communication across borders.
Market and Management Anthropology is an exciting study where you learn to challenge the status quo and think outside the box. I was impressed with how skilled the lecturers were, especially in the business disciplines.
Career
I am a co-owner of the video production company ELS Production, where I am responsible for sales. We produce films and marketing materials for companies. When we started up in 2018, we had 10-15 clients. In 2020, we had almost 100 clients.
Market and Management Anthropology has taught me not to think too rigidly when it comes to finding the best solution for a customer.
‘The programme teaches you about cultural theory and the anthropological method in combination with subjects such as economics and marketing, to understand, for example, cultural behaviour and consumption patterns.’
Caroline Philip Juul
Education: Bachelor of Market and Management Anthropology in 2015
Position: Senior Consultant at Epinion
The education programme
I chose Market and Management Anthropology because I was interested in people and cultures, but also in economics and business principles. The programme teaches you about cultural theory and the anthropological method, in combination with subjects such as economics and marketing, to understand, for example, cultural behaviour and consumption patterns.
I spent my fifth semester in Istanbul, exploring the interplay between Islam and capitalism, and what dynamics are at stake in that field. Even at that stage, I had the opportunity to apply the methods and theory I had learned during my studies in practice. Getting out and meeting people and independently investigating problematics that I myself had chosen to delve into was really exciting.
Career
Today, I am a Senior Consultant at the market research company Epinion. I got my foot in their door when doing an internship almost four years ago as part of my Master’s degree in Market Anthropology at SDU.
When collecting data about citizens and consumers, I use the tools and methods I learned at MMA. They are useful in terms of structuring the right project design, carrying out the collection of data and especially when it comes to analysing and identifying patterns in large amounts of data material.
‘The MAA lecturers and syllabus are the strongest scientific and academic cornerstones I have received.’
René Tolstrup Rohde
Education: Bachelor of Market and Management Anthropology in 2015
Position: Global Brand and Communications Lead at the startup SOUNDBOKS
The education programme
The academic environment at Market and Management Anthropology is incredibly strong. The programme’s lecturers and syllabus are the strongest scientific and academic cornerstones I have received. Although challenging, I have great respect for how the MAA programme is organised, as it includes both the market-oriented and anthropological part.
We spent an entire semester abroad doing fieldwork, which was terrific. Compared to other marketing courses, MAA has a broader view, because it doesn’t merely consider the United States, for instance, but also non-Western cultures.
Career
Today, I am the Global Brand and Communications Lead at SOUNDBOKS, a startup that develops and sells loudspeakers. Actually, it was a fellow student who made me aware of the job. My job is to develop commercial plans and marketing campaigns that resonate across national cultures, but also deep down in subcultures.
We try to create a close relationship with the right customer segments, which allows me to make good use of the perspectives I gained at Market and Management Anthropology. Being able to see issues from both a commercial perspective and a ‘softer’ anthropological perspective makes me feel well-equipped to tackle complex tasks.
If you would like to know more about Market and Management Anthropology, take a look at the education programme’s website here.
Interviews published April 2021