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PhD Student Larysa Luzinska
Chatbots as Social Marketing Instruments
As part of a larger research project funded by TrygFonden, Larysa investigates why people decide for or against interacting with chatbots that aim to enhance digital security by providing information and persuasive messages.
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PhD Student Kosmo Karantonis
Conceptualizing and validating new tools for customer-based brand equity measurement
Kosmo Karantonis’ research focuses on customer-based brand equity, and the efficacy of brand preference, image, and positioning measurement methodologies.
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PhD Student Ricarda Bohn
Impact and effects of social media participation in a civil crisis
Ricarda Bohn is investigating the impact and effects of social media participation in a civil crisis.
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PhD student Christian Gjersing Nielsen
Municipal investments in sporting events and facilities for professional use
With a focus on Danish conditions, the PhD project aims to create insight into the welfare economic effects of professional sports clubs and sporting events.
